Design Milk interviews Magda Sayeg on her creative process:

When I am first approached to do a project, I always dream big. As the project develops it is usually downsized to something more palatable, manageable, or affordable. I am constantly thinking about what is next. In an ideal world, I get to do exactly what I want, but this is rare. Actually, I believe it is part of the creative process to be able to understand obstacles and compromises and still make something I am proud of in the end. I also like working with a project manager. That way I can focus on the creative process and keep my head free of all the usual details. I am very visual. I explain myself better through images… even my own work/profession is hard to explain with out some visuals.